ROUGH AROUND THE EDGES: 30 Years of RIDE Snowboards

This full-length documentary highlights some of the ups and downs of one of snowboarding's most prominent brands through in-depth interviews from dozens of current and former employees and athletes.

From going public on the NASDAQ in the mid-90s during snowboarding’s historic introduction to mainstream culture and an acquisition that kept them from going under to the signing of the original team in 1992 and the legendary teams and products that followed, Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the people…told by the people who lived it.

Ride Snowboards 2024 Collection Now In-Store & Online


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